Friday, March 25, 2016

Diamonds are not rare

Posted by Keller & George at 9:00:00 AM in FireMark (1)

Did you know that diamonds are…not rare? There’s an entire swaths of diamond fields waiting to be mined in the earth’s bowels. So why are these stones expensive and why do we think they’re rare? It all boils down to marketing. When a huge mine was discovered in South Africa in the thirties, it was both a boon and bane for diamond companies. Suddenly, they have plenty of supplies but that would drive down diamond prices and jeopardize diamond investments. Through advertising and marketing campaigns, diamonds were made to appear rare, though; hence, the general assumption today. However, what makes diamonds truly rare is not the raw stone, but the way the stone is finished. In essence, a diamond is really rare if it’s cut, polished, and finished like a FireMark.
 
FireMark is available at Keller & George on Millmont St., Charlottesville.
 
 

Friday, March 18, 2016

Forever perfect

Posted by Keller & George at 12:00:00 PM in Fire & Ice by Forevermark (0)

One of the most evident features of an exquisite diamond ring is the way the stone is cut. Fire & Ice by Forevermark illustrates what a world-class diamond cut is. It is crafted way above industry standards, making it the ultimate benchmark for quality diamond jewelry. Because of its precision cutting, Fire & Ice by Forevermark creates rightly angled proportional facets that produce brighter and whiter light. This makes the stone to shine livelier even from a distance. Whether set as a solitaire or halo, a Fire & Ice by Forevermark is a symbol of ultimate love. To celebrate the exclusivity of this diamond, each stone is inscribed with a Forevermark logo, a Fire and Ice logo on the girdle, and a unique identification number at the heart of the stone.
 
Fire & Ice by Forevermark is available at Keller & George on Millmont St., Charlottesville.
 
 

Friday, March 11, 2016

Tips on choosing your bridal jewelry

Posted by Keller & George at 9:00:30 AM in Christopher Designs (24)

When choosing your bridal jewelry there are a few factors to keep in mind to guarantee that you’ll have the “best” wedding accessory. First, do your homework early. Ask for quotes and preorders months before the big day. Don’t cram everything on the last minute. Second, keep it subtle. Big, lavish earrings can take the attention away from the gown, which should be the highlight of the wedding. Go for subtle but elegant styles. Third, keep the accessories simple. Over accessorizing can make your wedding look like one-upmanship. Fourth, let your bridesmaids accessorize themselves to personalize their looks. Bridesmaids’ gowns may have similar undertones, but their accessories should reveal their individualities. Finally, consider trusted bridal jewelry brands like Christopher Designs. Reputable brands ensure that you get the best jewelry pieces around. 
 
Christopher Designs is available at Keller & George on Millmont St., Charlottesville.
 
 

Friday, March 04, 2016

Buying sterling

Posted by Keller & George at 1:35:00 AM in Charles Krypell Sterling (7)

When buying sterling silver there are a few things to consider to ensure that you’re getting a genuine article. The .925 marking stands for 92.5% silver mixed with another metal, usually 7.5% copper. Silver is soft and combined with other metals to create a sturdier alloy. The result is sterling silver. The .925 guarantees the best ratio for a sterling silver. Also look for the manufacturer’s stamp of quality. This is usually backed by a registered trademark as required by federal law. Likewise, be aware of the standard and accepted quality marks for sterling silver. These include: sterling; sterling silver; ster; and .925. Once you’ve bought sterling silver, you need to take care of it regularly because it can tarnish over time. For best sterling silver, go for branded signatures like Charles Krypell Sterling
 
Charles Krypell Sterling is available at Keller & George on Millmont St., Charlottesville.
 
 

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