Horology is the art and science of measuring time. Just like makeup, perfume, and jewelry, a wristwatch is a part of a woman’s fashion statement. But this wasn’t always the case, watches became popular in 1920 as a timepiece used by men. They were commonly hung or kept in trousers bound by watch fobs with metal covers. Wristwatches eventually came into use during World War I, when the leather cupped wristwatch was found to be practical in the battlefield. Such timepieces then were exclusively used by men. However, they were eventually redesigned to be incorporated in women’s fashion. Reinvention of horology by female fashionistas continues with a Ball Watches creation, the Eternity Ladies Timepiece Collection. These are truly fashionable timepieces for women of elegance and style.
Come and get your own Ball Watch at Keller and George Jewelers on Millmont Street.