Friday, July 01, 2016

Marriage of two art signatures

Posted by Keller & George at 1:00:00 AM in Michael Aram (1)

You know a signature brand is well renowned when another signature brand wants to marry it. That’s what happened when the New Jersey-based tile and stone manufacturer, Artistic Tile, partnered with Michael Aram, an icon in homeware and decorative collections. Artistic Tile, a staple in high-end residential interior design, wants to incorporate Michael Aram’s motifs and designs in its tile prints. This is good news for Aram collectors—now they can extend the homeware’s themes to their dining room’s floors and walls. Initially, Artistic Tile will use Aram’s more popular collections, such as, Molten, Botanical Leaf, and Gotham to manufacture aesthetic ceramic tiles and liners. “For the launch, I chose to use existing motifs from my collections so that the aesthetic connection would be strong,” Aram said.
Michael Aram is available at Keller & George on Millmont St., Charlottesville.


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